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Social Impact Briefing | Brexit, Starbucks, BAFTAs

Social Impact Briefing | Brexit, Starbucks, BAFTAs

This week our Social Impact Briefing covers Brexit, Starbucks’s new ad, and the lack of diversity at the BAFTA’s.

social impact brexit

| The Elephant in the Room

The UK has officially left the EU. At the same time, the European Commission has made 10 million euros available for research into the latest coronavirus epidemic. Boris Johnson will later today outline his vision for a Canada-style free trade agreement, in midst of hate speech news breaking, with racially aggravated posters appearing on display in Norwich. In the meantime, the Mayor of London has reaffirmed his commitment for an open and inclusive capital.

Does anything feel different for you this Monday?

social impact starbucks

| Every Name’s a Story

Starbucks wins £1 million of free advertising from Channel 4 for their new ad. Taking a customer’s name, writing it on a cup and calling it out, symbolises the significance this act can have for some transgender and gender diverse people as they use their new name in public. They have pledged to raise at least £100,000 for UK trans charity Mermaids by selling special edition mermaid cookies.

We love the idea behind the new ad! What do you think?

| (Lack of) Diversity at the BAFTA’s

social impact baftas

No female directors nominated. All 20 acting nominees are white. Welcome to the 2020 BAFTA’s. As (some) winners rejoice, a growing wave of criticism, including from the Duke of Cambridge, has called out the serious lack of diversity at the BAFTA’s. If you want to focus on something more uplifting, you can checkout the Charity Film Awards, recognising the very best films and videos that have been created by UK charities, as they announce their public voting shortlist.

If the diversity problem in awarding the best film and television is systemic, how should the BAFTA’s address it?

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Shape History is a social impact communications agency. We nurture purpose-led institutions, charities, campaigning groups and social impact leaders with strategic design and communication to accelerate social impact. 

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DiversityLGBTI RightsPolitics
Borimir Totev

Borimir Totev

Borimir joins Shape History after working in fundraising and development for an arts charity. He graduated from UCL with a Masters in Russian Politics, focusing on visual culture as a form of protest in the era of Putinism. He is passionate about migrants’ rights, having worked on various Mayor of London projects to highlight the diversity and contributions of European Londoners. As a Marketing Strategist, Borimir is working to develop the marketing function of the agency.

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