Brand and Content

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As a purpose driven brand and design agency, we’re a bit obsessed with crafting narratives and designing cutting edge visual identities that are founded in cultural sensitivity, language justice, and accessible design. Our Brand & Content team blends strategic insight with targeted user testing to frame narratives that cements your message within your audiences, platforming emotive visual identities that catch people’s eyes, hearts and minds.

So if your brand messaging is no longer keeping up with your strategic ambitions, or your visual identity is looking tired and dated, get our team involved. Whether you’re starting from scratch, reimagining your positioning, or just need a touch up around the edges, we have you covered. Our team of specialist brand strategists, creatives and designers fuse insight with creativity to develop brands that really deliver impact.

Find the expertise you need:

Brand Strategy & Positioning

Whether you’re rejuvenating your organisational strategy or just looking to better communicate what you do, we’re here to make sure your vision inspires, your mission catalyses action and your differentiator sets you apart from anyone else in your field. Built on insight, stress tested throughout development, focused by feedback, your positioning is the foundation of your brand - and we build solid foundations for spectacular success.

Brand Story, Narrative & Value Proposition

We know great storytelling. No matter what you do or how you do it, storytelling sits at the heart of a successful brand. We speak to audiences with authenticity, resonance and relevance - ensuring your brand narrative not only communicates your fundamentals, but is infused with your culture and values. We pride ourselves on creating brands which offer up a two way conversation between organisations and their audiences, pivoting all communications around a value exchange that leaves everyone energised and engaged. So whether you’re looking for immediate interactions or a lifetime buy-in, we build brands that’s value is clear and their offering is trusted.

Brand Identity

Your brand identity is more than just a logo and a mission statement. It’s about tapping into - and sharing - the spark of an idea, something that moves people to action. Here at Shape we dig deep to create brand identities of substance. We build brands that define your attitude, that express your culture and enact your values. We develop your brand voice so you can confidently speak to your audiences with a nuanced understanding of human behaviour. Your identity should be a living, breathing and soulful entity - and one that you can’t wait to engage with.

Content & Production Studio

Our creatives, copywriters, designers, motion magicians and production prodigies know how to creatively harness content across any platform. We provide a full suite of interactive templates for operations, presentations, social and more - making your brand easily adopted and utilised for your internal team. What’s more, we’ll provide you with signature content that will launch your brand into the media, marketing and PR stratosphere for maximum reach and engagement.

Values & Culture Consultancy

Commercial enterprise has reached a tipping point, recognising a universal desire from widespread audiences to seek out values led brands that truely align with their personal principles. In a market now saturated with values and culture washing, it’s more important than ever that social impact organisations can effectively demonstrate meaningful and authentic value alignment with your audiences. Our team will challenge and inspire you to hone and own values and a brand culture that can really live up to their promise.

Crisis Comms & Reputation Management

We know that not all voices out there will be friendly, especially if you’re operating in a sensitive area. That’s why our team of specialist strategists and creatives are on hand to provide communications support that safeguards your brand in tough times. We hold fast to your values to weather any storm.

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Louise Cowley

Louise Cowley

creative director

Geli Luna

Geli Luna

associate design director

Sachi Gamage

Sachi Gamage

brand strategy lead

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We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

CIFF

Child Invetment Fund Foundation

We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

Add name

Add Title

We introduced the colourful building blocks into photos of the cities featured in the City Ratings report, showing how LGBT+ inclusivity brings about diversity and innovation in cities. We played with the idea of building blocks stacking upwards and outwards - a nod to how some cities in the City Ratings are sliding backward from the last report, some are moving forward, and some continue to grow.

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