in website engagement
platform for campaigns and resources
EVAW’s previous branding was rooted heavily in suffragette themes which they found were dated and no longer relevant to their values. We did a light-touch update to EVAW’s brand, bringing out the passion and emotive drivers in their activism.
The brand refresh modernised EVAW’s visual and verbal identity, drawing familiarity from the original branding but aligning it with contemporary values and accessibility standards.
The new identity aims to evoke the coalition’s outrage over the world’s current reality but also their optimistic eagerness to bring about change.