Anthony Nolan: Destination Cure
Summary: Shape History worked closely with Anthony Nolan to create an integrated campaign against Governmental cuts to Blood Cancer funding. this included the creation of a powerful animation, alongside a landing page where visitor could take action.
Emote: We created an emotive 3D graphical animation to educate and inspire action.
Educate: The audience were directed to a landing page that explained the cuts and where to receive support.
Action: Viewers were prompted to write directly to their MP on the issue.
Result: An increase of over 60% in grassroots activism, and 6,000+ letters signed to MP’s across the UK. The campaign collected celebrity endorsements on Social Media and received National news outlet coverage.
- Campaign branding
- Campaign launch strategy
- Animation production
- Website and graphic content production / distribution