Canadian Cancer Society

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Key deliverables:

  • Campaign branding
  • Website and content production / distribution
  • Video production
  • Infographics and Posters in French and English
  • Distribution

Media:

Canadian Cancer Society: HPV Vaccine

Summary: Shape History created a bi-lingual campaign to advertise the HPV vaccine for all Canadian children. This included creation of infographic, posters and a video, both in English and French Canadian

Emote: We brought to life a story of a cancer patient in an captivating and sharable video and created a series of posters and infographics which could be downloaded and used in schools.

Educate: The content drove audiences towards a landing page where they could learn more.

Action: Viewers were prompted to download the toolkit, to get their child vaccinated and to email their provincial MP.

Result: So far at least 2,000 schools in Canada have taken part, and there is growing pressure on government to include boys on the vaccine programme.