- Campaign branding
- Website and content production / distribution
- Video production
- Infographics and Posters in French and English
Summary: Shape History created a bi-lingual campaign to advertise the HPV vaccine for all Canadian children. This included creation of infographic, posters and a video, both in English and French Canadian
Emote: We brought to life a story of a cancer patient in an captivating and sharable video and created a series of posters and infographics which could be downloaded and used in schools.
Educate: The content drove audiences towards a landing page where they could learn more.
Action: Viewers were prompted to download the toolkit, to get their child vaccinated and to email their provincial MP.
Result: So far at least 2,000 schools in Canada have taken part, and there is growing pressure on government to include boys on the vaccine programme.