- Creative Campaign Concept
- Video Production
- Case Study Management
- Accompanying Digital Assets
- Campaign Language and Key Messaging
Summary: National charities Grandparents Plus and Family Lives, tasked Shape History to develop an engaging and emotive piece of film that raises awareness of kinship carers.
Emote: Using a real kinship carer, Rochelle shared her honest experiences of becoming a full-time guardian to her two granddaughters. We used a social experiment to engage directly with the public.
Educate: The video educated audiences on what a kinship carer is and went into detail about what events can lead to someone becoming a kinship carer.
Action: Audiences were asked to share the video, in order to let kinship carers know that you ‘see them,’ making them more visible in society.
Result: The video received over 100k views in 48hours.