- Strategic Consulting
- Digital Campaign Strategy Document
- Influencer Campaign
- Social Media Campaign
- Brand identity & collateral
- Website Design
Summary: Working with the NCD Alliance, we helped launch their 2018 campaign to put pressure on UN High Level Meeting delegates, to discuss urban solutions to non-communicable diseases, such as heart disease or cancer.
Through research and development we firstly mocked-up brand assets for “Enough” inspired by insights from global focus groups of inaction, under-funding and ultimately unnecessary death.
From here, we developed a full regional specific brand identity to unite global partners, together with bespoke materials for both cultural and language resonance.
As part of this campaign brand build, we equally developed a full campaigning website (frontend and backend) to educate the NCD Alliance’s audiences further and making campaign participation easy with downloadable resources.
On the site, we incorporated a Map of Impact where ENOUGH is resonating around the world, and where anyone can enter submissions of their own local news, events and resources. Any pledges from activists will be added to the map to demonstrate the reach. These can be added in English, French or Spanish.
We finally led influencer research into seven target countries, created a social media influencer toolkit comprised of key messaging and graphics, and led a social media campaign targeting around 1,000 global influencers. This led to 485% spike in website traffic and reached almost 3 million people through the thunderclap, and millions more through the hashtag.