Terrence Higgins Trust: It Starts With Me
To raise awareness of the rise in HIV infection rates during the summer season, we created this powerful campaign to highlight the importance of using a condom and getting tested.
Emote: Creating a simple but stunning set and location, we pulled together a series of fun shoots featuring a group of friends celebrating the summertime. Two new acquaintances catch each others eyes and sparks begin to fly.
Educate: The campaign directly encourages young people to get tested and to use a condom. Summertime sees a rise in HIV infections across the UK, particularly amongst the LGBT community. All footage joined up with the larger “It Starts With Me” campaign.
Action: Viewers were prompted to go to the landing page where they could share the video on social networks and get tested.
Result: Our video was played as a centrepiece at LGBT pride in London.
- Video production
- Graphic design of multiple digital and real-world resources