The Impact-First Communications Agency

IMPACT THROUGH COMMUNICATIONS

We’re Shape History, the impact-first communications agency built for a world where the battle for attention is fierce and real change is harder to achieve than ever.

We use research, strategy, and creativity to build a fairer world faster and deliver impact that lasts for people, organisations, and society.

B Corp Certified. Independent. Global.

Research and Strategy
Research and Strategy

We uncover what others miss about your audiences, your landscape, and your organisation. Then we define where the real challenges and opportunities lie, and build the strategic roadmap that follows.

Strategic & Creative Comms
Strategic & Creative Comms

We design communications that meet your audience where they are, guide their behaviour, and win powerholders on side. From advocacy strategy to bold creative campaigns, we transform standalone ideas into a dynamic ecosystem of influence.

Brand & Propositions
Brand & Propositions

In a crowded sector where funding isn’t a given, we believe fearless, distinctive thinking is a must. We give your donors and partners a reason to take note of and buy into your message, including tailoring high-stakes funder propositions to unlock the investment you need.

Some of the impact we’ve driven
Marketing, PR & Social Media, Purpose Advertising & Campaigns
Elevating Young People’s Soft Skills With AI | International Youth Foundation
Marketing, PR & Social Media, Purpose Advertising & Campaigns
Show The World What You Stand For | Amnesty International UK
Marketing, PR & Social Media, Purpose Advertising & Campaigns
Record-Breaking £44M Christmas Fundraising | Big Give
Purpose Advertising & Campaigns, Research & Strategy
Before Our Eyes | Amnesty International UK
Purpose Advertising & Campaigns, Digital & Tech
Mapping Climate Resilience | Arsht-Rockefeller Resilience Center
Advocacy & Influence, Marketing, PR & Social Media, Research & Strategy
Positioning Food Culture At The Heart of Nutrition Philanthropy | GAIN
Brand & Content, Digital & Tech, Research & Strategy
Fondation Botnar
Purpose Advertising & Campaigns
Bring It Barnet | North London Waste Authority
Brand & Content, Digital & Tech
ResponsibleSteel
Advocacy & Influence, Brand & Content, Purpose Advertising & Campaigns, Research & Strategy
Article 19
Brand & Content, Digital & Tech
SurvivorsUK

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What we mean by “impact-first”

We measure success by one metric and one metric alone: the change we help you create. 

Our work is always in service to this principle. You could hang it in the Louvre, but we aren’t satisfied unless it’s capturing hearts and changing minds. Whether in terms of funding, behaviour, policy, engagement, or public support, every piece of work has to move the needle for it to get our seal of approval. 

Here are some of the questions we can help you answer:

A network of partners - NGOs, funders, institutions - with one shared goal: a fairer world.
Stories, insights & opinions from the world of social impact