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Creative Agency For Social Change

We create campaigns that ignite social power to better people’s lives.

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CASESTUDIES

 

 

United Nations Free and Equal

  • Our founder, Mike Buonaiuto, worked with the United Nations Office of Human Rights to launch a landmark movement for LGBT rights, fuelled by a unique content platform that hosted inspiring video, images and animations with global partners.
  • With 2.3 Million views, United Nations Free and Equal’s highlights included the production and distribution of the first ever Bollywood music video for gay rights with Celina Jaitly.
  • Other highlights included several animated infographic videos with Secretary-General Ban Ki-Moon, who anchored the project.
  • The campaign started over 1 billion conversations online concerning the need for global LGBT Equality.

Visit the Free and Equal site here: www.UNFE.org

Key Deliverables:

  • Movement Building and Campaign Strategy
  • Campaign launch (launching a brand new movement with the United Nations)
  • Video and Graphic Content development to fuel growth
  • Content distribution to get messages seen and shared

 

 

Click on the white arrows on the images below to cycle through our graphic and video work

ALL OUT

#LoveAlwaysWins: Sochi Olympics
Digital campaign tackling anti-gay laws in partnership with AllOut.org

Emote: We created video and graphic content that focuses on LGBT rights and the Winter Olympics, which included a merchandising campaign with American Apparel.
Educate: Audiences from social and news media were directed to a landing page where they can learn more and take action.
Action: The landing page also incentivised petition sign ups and social media sharing.
Result: After 1.5 Million + Views 15 million hashtag impressions, the International Olympic Committee added anti-discrimination to future bid rules.

Key Deliverables:

  • Movement Branding
  • Campaign strategy
  • Campaign launch
  • Video and Graphic Content development to fuel growth
  • Content distribution to get messages seen and shared

 

Anthony Nolan

Destination Cure
An integrated campaign against Governmental cuts to Blood Cancer funding.

Emote: We created an emotive 3D graphical animation to educate and inspire action.
Educate: The audience were directed to a landing page that explained the cuts and where to receive support.
Action: Viewers were prompted to write directly to their MP on the issue.
Result: An increase of over 60% in grassroots activism, and 6,000+ letters signed to MP’s across the UK. The campaign collected celebrity endorsements on Social Media and received National news outlet coverage.

Visit the site: http://goo.gl/kwmcmj

Key Deliverables:

  • Campaign branding
  • Campaign launch strategy
  • Animation production
  • Website and graphic content production / distribution

 

Canadian Cancer Society

HPV Vaccine
A bi-lingual campaign to advertise the HPV vaccine for Canadian children.

Emote: We brought to life a story of a cancer patient in an captivating and sharable video and created a series of posters and infographics which could be downloaded and used in schools.
Educate: The content drove audiences towards a landing page where they could learn more.
Action: Viewers were prompted to download the toolkit, to get their child vaccinated and to email their provincial MP.
Result: So far at least 2,000 schools in Canada have taken part, and there is growing pressure on government to include boys on the vaccine programme.

Key Deliverables:

  • Campaign branding
  • Website and content production / distribution
  • Video production
  • Infographics and Posters in French and English
  • Distribution

 

 

 

 

SomewhereTo_

Boy in a Band
A video campaign for youth audiences bringing together a Youtuber and charity.

Emote
Viral music video with YouTuber BoyInABand.
Educate
Video content drove audiences to a landing page where they could learn more about SomewhereTo_’s service for young people.
Action
Audiences could also sign up on the landing page to the service.
Result
2 Million + Views / driving SomeWhereTo_ member growth.

Key Deliverables:

  • Music Video Production
  • Web Development and Design
  • Campaign launch strategy
  • Campaign distribution across news and social media

 

 

 

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