A Social Change Company
in London & New York
We were shaped by those who came before us, so we accelerate social change for those who will come next.
Shape History is a Social Change Company in London and New York – Do something good with us.
Working together with change makers, we create compelling campaigns that amplify good causes, inspiring audiences to take action.
We work at the forefront of new digital trends, ensuring that dynamic content lies at the heart of every campaign.
WE ARE GLOBAL BECAUSE HUMANITY ISN’T LOCAL.
We’ve built campaigns in Toronto, San Francisco, New York, Washington, London, Manchester, Paris, Cape Town, Mumbai and Brussels and São Paulo.
The Shape History Team
Founder and Executive Director
Mike Buonaiuto, our Founder and Executive Director, is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. His background has always involved building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change. More than anything, Shape History is a vehicle to bring like-minded people together, and to prove that if the model is right, a social enterprise can work to support good causes of any type, with both integrity and a sense of adventure.
Lauren has always taken a strong interest in non-profit work; through fundraising, campaigning and organising large-scale events for charities. Graduating University with a degree in Politics and Sociology, she travelled the world, learning a great deal about herself and other people and cultures. She writes a personal blog about gender issues, as well as for the Huffington Post. Lauren has been involved with student, national and local politics, running as a councillor herself as well as campaigning for other candidates to create change, and is particularly passionate about women and girls’ global rights.
Head of Campaigns & Comms
Alex is at heart a grassroots activist. He spent over 7 years working to empower people across the country through engaging and interactive campaigns. Working as a regional co-ordinator at the UK Youth Parliament, Alex’s campaigns gained national traction which led to him being snatched up by the then Shadow Secretary of State for Transport, working on national campaigns. After working on the referendum campaign in Scotland, and a longer 5-year spell at Apple Inc., he later moved to a PR agency in Winchester where he honed his skills in public relations and communications.
Campaign Partnerships Lead
Charlotte likes to change things, living by the mantra of ‘good thoughts, good words, good deeds’. After graduating from the University of Cambridge with a First Class Degree in English, Charlotte spent a year campaigning for gender equality as the University’s elected Women’s Officer. Running both local and national campaigns, and working with the likes of TEDx, United Nations Women and HSBC, Charlotte engaged stakeholders and mobilised activists to promote the message of dignity, respect and equality for all. She also writes sporadically for the Huffington Post on issues of equality.
Henry started his journey from his studies in Graphic Design and Advertising. After freelancing for a while, he joined Livity as Art Director for Live Magazine before the move to digital. Henry picked up a camera and developed his skills which led to him to join the newly formed production team. Working with the goal of benefitting the lives of young people at the heart of every project, Henry worked his way up to Producer and helped create content for some of Livity’s biggest clients. With a passion for social change, Henry loves building projects that utilise our creative community’s impressive skill-set.
Graphic Designer and Animator
Josh is a London based Graphic Designer having just finished three years at the University of Brighton, studying Graphic Design. His work covers a broad-range of disciplines such as print, typography, animation and photography and is personally very interested in Environmental and Racial activism.