A Social Change Company in London & New York

Working together with change makers, we create compelling campaigns that amplify good causes, inspiring audiences to take action.

We work at the forefront of new digital trends, ensuring that dynamic content lies at the heart of every campaign.


We’ve built campaigns in Toronto, San Francisco, New York, Washington, London, Manchester, Paris, Cape Town, Mumbai and Brussels and São Paulo.



Mike Buonaiuto

Founder & Executive Director

Mike Buonaiuto, our Founder and Executive Director, is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. His background has always involved building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change. More than anything, Shape History is a vehicle to bring like-minded people together, and to prove that if the model is right, a social enterprise can work to support good causes of any type, with both integrity and a sense of adventure.


Lauren Kay-Lambert

Head of Campaigns

Lauren has always taken a strong interest in non-profit work; through fundraising, campaigning and organising large-scale events for charities. Graduating University with a degree in Politics and Sociology, she travelled the world, learning a great deal about herself and other people and cultures. She writes a personal blog about gender issues, as well as for the Huffington Post. Lauren has been involved with student, national and local politics, running as a councillor herself as well as campaigning for other candidates to create change, and is particularly passionate about women and girls’ global rights.


Alex Thompson-Armstrong

Operations Director

As the first employee at Shape History, Alex is our go-to-guy for all things campaigns. Previously, Alex has worked in a range of areas, from political empowerment through engaging and interactive campaigns, to an Operations Specialist at Apple Inc. Working as a campaigns co-ordinator at the UK Youth Parliament, Alex’s campaigns gained national traction which led to him being snatched up by the then Shadow Secretary of State for Transport.  Later, after finishing work on the independence referendum campaign in Scotland, he moved to a national PR agency in Winchester where he honed his skills in public relations and communications.


Henry Houdini

Creative Lead

Henry started his journey from his studies in Graphic Design and Advertising. After freelancing for a while, he joined Livity as Art Director for Live Magazine before the move to digital. Henry picked up a camera and developed his skills which led to him to join the newly formed production team. Working with the goal of benefitting the lives of young people at the heart of every project, Henry worked his way up to Producer and helped create content for some of Livity’s biggest clients. With a passion for social change, Henry loves building projects that utilise our creative community’s impressive skill-set.

FullSizeRender (7)

Lewis Parker

Campaign Strategist

Lewis likes the idea that anyone can change the world. Since his early teenage years he has taken a strong interest in working for non-profit organisations and movements. He sporadically writes for the Huffington Post and has previously written and appeared in National Media for his political commentary. He previously worked on national political campaigns and was the Head of Media and PR for Freedom To Donate, a national blood donation campaign.

FullSizeRender (9)

Oliver Taylor

Creative Producer

With a varied background of street food entrepreneurship, freelance design work and advertising account handling, Ollie has always wanted to produce stunning creative work with a purpose. Having a particular interest in the notion of shared value, with a passion for protecting wildlife and the environment particularly, Ollie loves projects that use creative thought to tackle real problems.