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Mike BuonaiutoMike Buonaiuto


Founder & Executive Director

Mike Buonaiuto, our Founder and Executive Director, is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. His background has always involved building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change. More than anything, Shape History is a vehicle to bring like-minded people together, and to prove that if the model is right, a social enterprise can work to support good causes of any type, with both integrity and a sense of adventure.

Lauren Kay-LambertLauren Kay-Lambert


Head of Campaigns

Lauren has always taken an interest in helping others, whether that’s through non-profit work, fundraising, campaigning, running as a local councillor or organising large-scale charity events. She graduated from the University of Exeter with a degree in Politics and Sociology and is particularly passionate about women and girls’ global rights.
As Head of Campaigns, Lauren manages the team, ensuring their wellbeing is at the forefront of everything she does. Lauren makes sure that all clients are happy and that projects are running smoothly. She also supports on new business and all finances of the company.


Head of Partnerships

Ed joined Shape History after 5 years at international charity Hope for Children as their Head of Fundraising & Communications. His experience in international development means he has a driving passion towards gender empowerment, social investment & Tech for Good. Having worked on social impact campaigns with everyone from government institutions to tech start-ups, he brings a wealth of experience to Shape History. As Head of Partnerships, Ed leads on all new business & client development, working closely with our creative team to deliver outstanding campaigns & creative strategy that empower our partners to create high-impact social change.

Lewis ParkerLewis Parker


Strategy Lead

Lewis likes the idea that anyone can change the world. Since his early teenage years he has taken a strong interest in working for non-profit organisations and movements. Throughout previous years he has worked on large scale political campaigns at both a regional and national level. Lewis leads on campaigns and communications development at Shape History, making sure every tactical piece of work is working to meet the end strategic goals. He also runs workshops with clients around brand messaging, strategic communications, crisis comms and effective social media management.

Matthew HyndmanMatthew Hyndman


Creative Lead

Matthew’s work in social change began in rural Northern Ireland and has taken him to Malawi, Liberia, and South East Asia where he did voluntary work for two years. He graduated in Film in 2012. His interests include, LGBT+ rights within the Christian and sports context. Matt’s role as Creative Lead requires him to have his finger firmly on the pulse of all things creative at Shape History. His main responsibilities include filming and editing projects, brainstorming new concepts, and working with clients to deliver empowering and inspiring work.

Leila HashemiLeila Hashemi


Campaigns Strategist

Leila joined Shape History after working in communications roles at the Web Foundation and the Kurdish and Middle Eastern Women’s Organisation. Leila has been involved with women’s rights advocacy, including providing employment support to women from the Middle East and North Africa. She has a degree in English Literature from the University of Warwick.
As Campaign Strategist Leila is developing Shape History’s external communications and PR, managing events and working with clients on communications and campaigns on a day-to-day basis.

Daniel JukesDaniel Jukes


Creative Producer

Daniel has a real passion for telling the stories of those who need to be heard by using powerful short films and documentaries. This is something he has honed through his time studying Film Production at the University of Gloucestershire and undertaking freelance work for globally renowned clients. Daniel is also a strong advocate for animal welfare and gender equality. As Creative Producer, Daniel nurtures each project from the initial ideas stage through to completion, assuring that the client’s end goal is always at the forefront.


Campaigns Strategist

Ceri is driven by connecting audiences with social issues. Before joining the team, she worked for a Think Tank supporting research on agriculture and nutrition, volunteered in West Nepal on a Girls Education project and worked on CSR campaigns for a multinational tech consultancy. Ceri is currently studying towards a masters degree in Poverty and Development at the Institute of Development Studies. She is passionate about tackling health and education inequalities. As a Campaigns Strategist, Ceri is working with clients on communications and campaigns on a day-to-day basis.