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Mike Buonaiuto


Founder & Chairman

Mike Buonaiuto, our Founder and Chairman, is an award-winning Creative Director who’s spent a decade working alongside organisations, brands and charities that put people over profits. His background has always involved building teams that use creative tactics and digital tools that grow movements, fundraise and drive real-world change. More than anything, Shape History is a vehicle to bring like-minded people together, and to prove that if the model is right, a social enterprise can work to support good causes of any type, with both integrity and a sense of adventure.

Rachel Chamberlain

Production Manager

With a career built working with publishers, startups, animal welfare and health organisations, Rachel specialises in creative project management. She has delivered award-winning content and major awards events, with a particular focus on highlighting everyday people whose campaign efforts and inspirational stories deserve to be told. She’s also interested in the power of sport and its ability to create positive physical, mental and social change.
Joining Shape as Production Manager, Rachel coordinates creative resources for our design and film projects.


Creative Director

Louise is a multi-media creative from Manchester, fusing film, photography and design to create just about anything imaginable on-screen. She is an award winning script writer with a passion for visual storytelling and has worked across all sectors from big name brands and budding start-ups to artists, performers, theatres, educational initiatives and social enterprises. Louise has also fundraised for Mind, Cancer Research UK and Marie Curie Cancer Care. As Creative Director, Louise inputs in all things creative, working across all video pre and post production, creation of storyboards, animation and design work.


Campaigns Planner

Orhan is passionate about the provision of free and accessible healthcare and takes a particular interest in health inequity. He spent a number of years working with Cancer Research UK to help ensure the United Kingdom became the first country in Europe to introduce standardised cigarette packaging. He also worked alongside local stakeholders in Birmingham on a strategy to prevent and treat hepatitis C. Most recently, Orhan worked within a public affairs agency where he led on stakeholder engagement, political strategy and crisis management across a number of projects. As a Campaigns Planner, Orhan works with partners on campaigns and communications on a day-to-day basis.


Co-Managing Director

Ed joined Shape History after 5 years at international charity Hope for Children as their Head of Fundraising & Communications. His experience in international development means he has a driving passion towards gender empowerment, social investment & Tech for Good. Having worked on social impact campaigns with everyone from government institutions to tech start-ups, he brings a wealth of experience to Shape History. As co-MD Ed leads on all new partnerships, working closely with our creative team to deliver outstanding campaigns & creative strategy that empower our partners to create high-impact social change.


Digital Creative

Evie joined Shape History after completing her degree in Animation at the University for the Creative Arts and working on several freelance animation, graphic and video projects. Her passion lies in illustration and art and is keen to continue to create a variety of work in these mediums. Before joining most recently Evie has worked on a theatre and video project surrounding conservation and environmentalism within the Ecuadorian rainforest.


Planning Lead

Camilla joined Shape History after almost four years working with the United Nations in Egypt, Tanzania, and Denmark. Before the UN, she worked in journalism and reported on education politics in Sweden, the feminist book publishing industry in India and global development politics. Communication has always been her tool to creative positive social impact, whether it has been within areas of gender equality and women’s empowerment, prevention of violent extremism or climate change issues. At Shape History she works with partners on campaigns and communications on a day to day basis.

Joel Harvey


Digital Creative

Joel is a Graphic designer and illustrator, recently graduated from Loughborough University. After graduating he struggled to find a career that he felt would make him happy. However, after finding Shape History, he realised that he can use his skills to make a positive impact in the world. He is passionate about Sport, Music and Film and believes it is important to create content that emotes deeply and inspires people. He is most interested in making a difference for racial and environmental issues.

Leila Hashemi


Strategy Lead

Leila joined Shape History after building her skills in communications and advocacy at the Web Foundation, and worked to promote the rights of migrant women at the Kurdish and Middle Eastern Women’s Organisation. She is passionate about human rights, intersectional feminism and supporting grassroots activism.
As Strategy Lead, Leila is working with partners across a range of campaigns and communications projects, to create tangible impact on issues ranging from human rights, gender equality and international development.


Campaigns Strategist

Ayesha is passionate about giving voices to disadvantaged groups in society. After the London Riots, she volunteered with local organisations in Croydon which increased her awareness of social polarisation and its effect on strengthening social divisions, often based on class and race. After graduating from UCL, she worked for an interfaith charity that aims to promote a positive change in the way people conceptualise faith communities. As a Campaigns Strategist, Ayesha works with partners on campaigns and communications on a day-today basis.

Matthew Hyndman


Creative Producer

Matthew’s work in social change began in rural Northern Ireland and has taken him to Malawi, Liberia, and South East Asia where he did voluntary work for two years. He graduated in Film in 2012. His interests include, LGBT+ rights within the Christian and sports context. Matt’s role as Creative Producer requires him to have his finger firmly on the pulse of all things creative at Shape History. His main responsibilities include filming and editing projects, brainstorming new concepts, and working with clients to deliver empowering and inspiring work.


Head of Happiness


Co-Managing Director

Lauren has always taken an interest in helping others, whether that’s through non-profit work, fundraising, campaigning, running as a local councillor or organising large-scale charity events. She is particularly passionate about women and girls’ global rights. As co-MD, Lauren primarily focuses on internal culture and the evolution of every team member. She also ensures that all partners are happy and that projects are running smoothly. She supports in all operations of the agency. 


Website Developer

Robbie specialises in the wireframing, design and development of engaging and eye-catching modern websites. With over 5 years of online development experience under his belt, his passion for doing good has been demonstrated by working on projects relating to hepatitis, LGBT rights, women’s rights and the environment. He is constantly evolving his skills, making sure that our web offering is cutting edge and reflective of modern audience expectations.


Brand and UX Creative

Christoph is our Austrian creative spirit with a clear philosophy: “Creating Sustainable Stories”. Before joining Shape History, he worked as a creative brand designer in Munich, New York and Berlin where he elevated brands with his positive attitude and wide skill set. The strength and calmness of nature inspires Christoph in everything he does, and he strives to bring this balance to every project he works on.


Strategy Lead

Jack joined Shape after spending a number of years as a Corporate Press Officer at Ford Motor Company. Throughout his time there he led the PR on national and international social change campaigns around mental health and road safety. Jack’s degree in International Relations forms the basis of his interest in human rights and climate change, while also being passionate about positive mental health. He joins as a Strategy Lead at Shape History, working across multiple projects.


Campaigns Strategist

Aline joined Shape History after graduating from a degree in Public Relations and Advertising. Having grown up in the countryside of Brazil, she is passionate about nature conservation and has a keen interest in sustainable solutions to help tackle issues such as climate change. After coming to London, she has worked as events manager and fundraiser for a non-governmental environmental organization contributing to the preservation of wild areas and endangered animals throughout Europe.

Tom O'Connor Jackson

Tom O’Connor Jackson

Brand & UX Specialist

Tom has almost 20 years experience in branding, marketing & UX. He has worked with the UK’s biggest brands including The Guardian, Time Out, Clerkenwell Design and Lab; delivering award-winning work leading to higher brand engagement. Throughout his work, Tom blends emotional intelligence, elegant storytelling & evocative design to craft engaging brands & compelling digital experiences.

Lewis Parker


Strategy Director

Lewis likes the idea that anyone can change the world. Since his early teenage years he has taken a strong interest in working for non-profit organisations and movements. Throughout previous years he has worked on large scale political campaigns at both a regional and national level. Lewis leads on campaigns and communications development at Shape History, making sure every tactical piece of work is working to meet the end strategic goals. He also runs workshops with clients around brand messaging, strategic communications, crisis comms and effective social media management.


Assistant Producer

Kate joins Shape History after studying History at Manchester University and then working for an MP in Parliament. She focuses on video production, working with clients on campaigns and supporting with concept creation, script-writing, pre-production and production. Kate is driven by the desire to fix glaring injustices or organisational failures in society, and is particularly interested in environmental, mental health and women’s rights issues.


Digital Marketing Specialist

Justin is used to leading/coaching talented teams and acting as an interface between senior management and creative/technical teams. He has been writing copy for most of his career and working in the digital field since 1998, client side, in various industries including; Retail & Private Banking, Investments, Legal, FMCG, Telecommunications, Logistics, eCommerce, Start-Ups, SaaS, Ad Tech and Education. He also has nearly 10 years (and counting) agency side, you know, the dark side… but it’s pacy and challenging and he loves it.

Borimir Totev

Marketing Strategist

Borimir joins Shape History after working in fundraising and development for an arts charity. He graduated from UCL with a Masters in Russian Politics, focusing on visual culture as a form of protest in the era of Putinism. He is passionate about migrants’ rights, having worked on various Mayor of London projects to highlight the diversity and contributions of European Londoners. As a Marketing Strategist, Borimir is working to develop the marketing function of the agency.

Stories from the Team

ArtsCOVID-19Human RightsUK politics

Social Impact Briefing | Justice for Uyghurs, America First and saving the Arts industry

This week our Social Impact Briefing covers the plight of the Uyghurs in China, the announcement of a new UK sanctions policy, the emergence of nationalism in the fight against Covid-19 and a sudden lifeline for the Arts industry.  |…

BLMCampaignsEnvironmentFacebookLGBTRacial Justice

Social Impact Briefing | Pride marches, wasted recycling and boycotting Facebook

This week our Social Impact Briefing covers the latest Pride marches, the uncertainty surrounding British recycling and the Stop Hate for Profit campaign. | Pride marches call for an end to racism Last weekend, thousands marched across the world in…

7 mins
HomelessnessUK government

To Luke Hall – here’s why homeless people can’t just go home

This piece is a contribution from the team at Fulfilling Lives Lambeth, Southwark and Lewisham.  Prior to the coronavirus epidemic, homelessness in the UK was certainly at crisis point. On any one night, approximately 4 to 5000 people were sleeping…

5 mins